Have you ever seen a business card and thought “ did they make that in Word?”  You know you’ve seen those cards--terrible graphics that look like they’re from the free Word clipart library; amateur, everyday resume fonts; and low quality printing that makes the situation go from bad to worse. YIKES! 

When you meet someone in person and hand her your business card, she’s instantly profiling and making assumptions about your business based on how it makes her feel. Your brand can feel like a strong professional handshake, energetic high-five, a warm hug---or, errr, an awkward, uh see ya later. 

So today, I’m breaking down 10 essential areas people are judging when looking at your business card and website. Give your biz visuals a self-audit to see if you’re due for a branding makeover to start getting some calls back.